“BauMarie” is a market network specialized on selling building materials and homework instruments for women. One of the main goals is helping a woman to find the right things in the “men world”. Our task was to accent the target audience of the client, modernity and simplicity. The main means were creating the grid for placing things in the correct order and using the color of a lipstick in the memorable logo. On my opinion the most suitable solution was the wordmark, which should be clear and undestandable for all clients.
