I am a Transylvanian born, Bucharest educated, Berlin based senior designer. I specialize in visual storytelling through editorial design and branding.
Solving communication briefs is what I love, like I did for ten years working as an Art Director at big agencies like Ogilvy & Mather. While there, created solutions that won pitches, influenced minds and sold products, for brands like IBM, Nivea, or Johnnie Walker.
Since 2014 I’m freelancing, and after more than two decades of dedication I’m comfortable working on a wide range of communication projects. I try to stay open, curious and always looking to improve. I have high professional expectations from work partners and especially from myself.