adidas DVD press pack

Burgopak Germany Ltd.

Aim: Promote the new adidas Spring/Summer 2011 Running range to related magazine press.

Strategy: Design and produce a packaging solution that would hold the contents of a digitally published press pack, a DVD containing product shots and press releases in various languages, as well as visually display product images and contact details of adidas PR representatives.

Tactic: adidas is a prominent name in the sporting and retail industries – both of which thrive off competition and dominance. To compliment and align with the brand’s values, the pack needed to present to the press adidas’ new Running range in a smart and chic design.

Design: Working in conjunction with Everyone Associates, a multi-disciplinary design consultancy, Burgopak’s patented sliding format was chosen for the press pack design. The front cover features a spot-UV varnish on the title “Running,” and adidas branded ribbon for the ‘pull.’ All artwork and graphics were supplied by Everyone Associates.

End Result: Connecting the DVD, photographs, information and branding, the package design assisted in telling an adidas story by tying together all sections in a sequenced and attractive layout.