Berlin TXL
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  • Berlin TXL – Logo
  • Berlin TXL – Logo varianten
  • Berlin TXL – Geschäftsausstattung
  • Berlin TXL – Vidipri
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Together with the agency BEST FRIEND I’ve designed the name and the corporate design including logo, slogan and graphic design manual. I was responsible for the art direction and the creative execution.

The main theme of the brand TXL are „Urban Technologies“, the slogan is „The Urban Tech Republic.“ Both acts as brand platform for the brand TXL. The corporate design integrates the place „TXL“, represented by the distinctive hexagonal structure of the terminal building, drawned by Gerkan, Marg & Partners. The logo consists of the words „BERLIN TXL“ and the slogan „The Urban Tech Republic“. This creates a vertical word/device mark. The different colors of the signet represent the areas of urban technologies. Flyers, brochures, stationaries and singposts are to be based on this design system.

For further information + an introduction video, please vistit Berlin TXL.

People: Jonas Enqvist, Agentur BEST FRIEND GmbH

Berlin TXL – Logo
Berlin TXL – Logo varianten
Berlin TXL – Geschäftsausstattung
Berlin TXL – Vidipri