Coca-Cola: Red NY

Kenneth Shinabery

This is a project that I worked several years ago, but yet it still seems to attract quite a bit of attention.

The project has been since featured on several websites and has been considered as one of the best beverage campaigns by several blogs.

What makes this unique is how the project came to be. It was one of my first big projects that I took on, where I took on several roles. With twenty four people as talent and an assistant director I was able to capture the essence of various types of people on one of the busiest corners in Manhattan. You will also notice that all the talent is dressed in wardrobe that is meant to represent their specific Coca-Cola product.

The final images were meant to be stand alone ads that could be used as paste-ups, on bus stops, on buses, in the subway, on trains, and in magazines.