SaaS marketing: brand strategy, story & promotio Ksenia Udovitskaya
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We rolled out a bilingual landing page retaining the recognizable corporate style. The new website focuses on the target audience – event managers and interpreters, value proposition – replacement of traditional and expensive rental of booths and headsets, advantages like paying for the actual number of hours used and never running out of spare headsets.
The new landing page acts as a definitive guide to the service features and benefits, explaining the pricing model and listing some of the happy clients. Consulted on the GDPR rules and updated privacy policy to be compliant with the regulation, developing the text and design of the document.