Telling stories is my passion.
I develop concepts through different kinds of arts (film, photography, design, data) by conducting deep research and user interaction. I translate user’s insights to my audience so they can clearly understand the user’s world and design a better solution for their experience on digital platforms.
- 2019−2021 Alicorp (Ux research / Storyteller)
I applied research in Digital Transformation projects, including B2B, shrimp farming in Ecuador (Nicovita brand), sales force mergers in Bolivian companies, and the Katu market e-commerce, which generated €2.2 million in its first year. I led UX research and collaborated with the UI and business teams to design user-centered products, applying a human-centered approach during ideation and development. Additionally, I was responsible for communicating project processes and achievements across the company by creating and editing audiovisual material.
- 2018 Ux research Consultant
- Health Insurance project / Client: RIMAC
I employed discovery research methodologies in the Wawathani project to enhance healthcare access for disadvantaged mothers with young children. Working with a multidisciplinary team, we gathered insights to build user personas and defined fast prototypes with integrated solution concepts. We focused on connecting doctors, healthcare, and related stakeholders. I led the visual storytelling, editing a use case video that captured the entire research process, interviews, and insights.
- Fish Industry Project / Client: Tasa
I conducted discovery research at Tasa, Breca’s fishing company, to analyze and address issues with worker perception and the reliability of the recommendation system. I facilitated workshops aimed at enhancing communication and improving workers’ mindsets. These efforts were focused on ensuring consistent quality in the final product, fishmeal.
