MTV GroupHug – Pitch

Philipp Broemme

Sehsucht Berlin was pitching this project for one of the 2012 MTV ident spots that should communicate the warmth of a hug.

I developed a story of a big monster that lives deep in the woods. This was the idea the client chose in the end. I was also happy about the opportunity to do the final storyboard and previz.
Production wise my main job was to supervise the team of animators and 3d artists technically and to find a way how everyone could work in the same scene at the same time. Furthermore I was responsible for creating the forrest itself, shading the characters and lighting and rendering everything in the end.

Credits:
Client & Lead Creative Direction: MTV World Design Studio, Milan/Italy
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: Scott Bendall
Executive Producer: Cristina Mazzocca
Producer: Beatrice Cardile
Production Company: Sehsucht Berlin GmbH & Co KG, Berlin/Germany
Director: Mate Steinforth
Design: Mate Steinforth, Christian Zschunke
3D: Philipp Broemme (lead), Ronny Schmidt, Adrian Azadvaten, David Weidemann, Christian Zschunke
Additional 3D: Hannes Weikert
Animation: Matthias Knappe (lead), David Weidemann
2D Animation: Helge Kiehl, Ronny Schmidt
Compositing: Christina Agapitou (lead), Christian Zschunke, Helge Kiehl
Producer: Christian Gemeiner
Music: Michael Fakesch